Are you an insurance broker looking to increase leads from search engines?
Y SEO works with insurance brokers across Australia to rank them higher on Google and get cited by AI tools like ChatGPT and Google AI Overviews.
Generic SEO doesn’t work for all industries, especially for insurance. Insurance brokers need a strategy built around how Australians actually search for insurance coverage.
Majority of Australians compare insurance online before ever picking up the phone, largely because of how embedded platforms like Compare the Market and Canstar are in local buying habits.
That’s exactly why broad terms like “car insurance” or “health insurance” are close to unwinnable for an independent brokerage. They’re dominated by comparison sites and national insurers with enormous ad budgets. The real opportunity sits in local, product-specific, and commercial searches.
The person typing “landlord insurance broker Melbourne” or “public liability insurance for tradies in Sydney” is closer to picking up the phone than someone typing “car insurance” or “health insurance”.
Insurance is a sensitive part of your life where one decision can make a huge impact. You want an expert, experienced and trustworthy insurer to understand your specific needs and cover for the risks involved.
We understand YMYL (Your Money Your Life) content standards and structure your site to surface your AFS licence, AFCA membership, and NIBA credentials. These signals affirm your experience, expertise, authority and trustworthiness with your customers, Google and AI answer AI LLMs.
We do real work that makes a difference in every insurance SEO campaign. Everything we do is designed to build authority and trust, so your ideal customer turns to you for their insurance needs.
We first analyze and understand where you currently stand. Our initial work includes conducting a thorough audit of your website and supporting properties to identify what’s working, what’s holding you back, and where the biggest opportunities lie. From there, we develop a clear, step-by-step SEO roadmap designed to target the keywords that matter most to your business and give you a clear picture of how we’ll approach the campaign.
We identify the keywords your potential customers are actually using to find businesses like yours. Our keyword research goes beyond search volume to evaluate search intent, competition, relevance, and commercial value, allowing us to prioritise the terms that are most likely to attract qualified prospects. We then map these keywords to the right pages and build them into the broader SEO strategy, so every optimisation has a clear purpose.
Your Google Business Profile is often the first touchpoint between your business and a potential customer searching locally. We optimise your profile to strengthen its relevance, accuracy, and visibility in local search, refining key information, categories, services, description, photos, and other important signals. The goal is to build a complete, credible profile that helps Google understand your business while giving potential customers the information they need to choose you.
We optimise the dedicated insurance product pages around the queries your customers are actively using. Each page is structured to clearly communicate what the insurance covers, who it’s for, available options, and why customers should consider your agency. This gives each insurance product a stronger opportunity to rank organically and provides potential customers with a clear path from search to getting a quote.
We build topical authority by creating a structured network of content around the insurance products, services, and questions that matter to your customers. Instead of publishing isolated blog posts, we develop closely related content that demonstrates depth and expertise within your key areas, while strategically connecting these pages through internal linking. This helps search engines better understand your expertise and gives your website broader coverage.
We strengthen your website’s authority by building relevant local citations and high-quality backlinks from trusted, industry-relevant sources. We focus on consistent business information across important directories and earning links that reinforce your relevance within the insurance industry and the locations you serve. Rather than chasing a high volume of low-quality links, we prioritise relevance, credibility, and long-term SEO value to build a stronger authority profile.
1000 AUD
Deliverables:
15 Hours per week which will include:
250 AUD upfront consultation fee per project
Consult with us directly to find the right plan for your business.
Deliverables:
Cost of Insurance SEO with Y SEO is USD 800, which is roughly 1000 AUD.
Exact pricing still depends on how many cities and products you’re targeting. Most brokers start with a focused local campaign.
In low competition niches and cities, Google Business Profile improvements can generate calls within weeks. Competitive city rankings typically take 3 to 6 months to build meaningful traction.
SEO and Google Ads work best together. Googel Ads bring immediate leads while SEO builds compounding visibility that keeps generating enquiries without an ongoing cost-per-click.
Yes. We work on every city or region you serve.
Yes. Our content is structured for both traditional SEO and AI/AEO visibility (Google AI Overviews, ChatGPT, Perplexity).